WITNESS presentation for World Economic Forum


Technology for social justice

Founded in 1992 by musician Peter Gabriel, WITNESS uses the power of video to open the eyes of the world to human rights abuses. By partnering with local organizations around the globe, WITNESS empowers human rights defenders to use video to shine a light on those most affected by human rights violations, and to transform personal stories of abuse into powerful tools of justice.

As social media websites were first emerging online, WITNESS comissioned Advocacy, Inc. to develop a technology audit and program recommendations for increasing the organizations’s visibility and impact. Based on those recommendations, the WITNESS technology team outlined a detailed set of functionalities that defined an online presence rooted in the use of community review to foster a sense of shared responsibility and accountability.

To promote this vision and kick off the fundraising required to make it real, WITNESS needed to transform dozens of pages of highly technical recommendations and requirements into a compelling and easy to understand concept presentation.

In close collaboration with the WITNESS technology manager, this new initiative was named ‘The WITNESS Video Hub’ and developed into a set of diagrams and prototypes that clearly explained the ideas and technology, illustrating all key concepts with detailed renderings of how functionality could be implemented in an actual website.

In final form, as a printed booklet and digital slideshow, the presentation was used by WITNESS to support their development efforts at The World Economic Forum in Davos, Switzerland.

exec. director: gillian caldwell
designer: john schettino
tech. manager: bryan nunez
tech. consultant: jonathan cohn

  • wireframes
  • high level sitemap
  • screen visualizations
  • information architecture
  • print collateral
  • naming