La Vallée Village Outlet Shopping

Revitalized retail

La Vallée Village Outlet Shopping is a retail outlet center that is part of the 4,800 acre Disneyland Resort Paris (originally “Euro Disney”). It is also adjacent to Val d’Europe, a town that was built in partnership with The Walt Disney Company, when Disney expressed a need for a residential area near their esort. La Vallée is approximately 35 miles from central Paris.

La Vallée is built along an outdoor pedestrian street, and its original design and architecture were designed to be reminiscent of the villages of the Île-de-France region that Disneyland Resort Paris and La Vallée are located in.

After completion of the original 2001 outlet center construction, the owners and managers of La Vallée, Value Retail, decided began a second phase of construction. For the second development phase, Value Retail decided to rethink their original signage and environmental graphics.

While original site architecture was modelled on the character of local historic buildings little had been done to incorporate this visual vocabulary into La Vallée environmental graphic applications.

At the outset of this project Architect David Wilbourne made site visits to document existing site conditions at La Vallée and to better understand the Île-de-France region. At the same time designer John Schettino engaged in historic research into the decorative arts practices that illustrated life and customs of earlier eras of the locale. Period graphic arts, typography and ornamental ironwork were central to establishing the new design language for La Vallée.

The completed design work for La Vallée Village Outlet Shopping took the form of renderings and direction, to be applied as templated solutions to all environmental graphics throughout the site.

 

PROJECT CLIENT:
Value Retail, Plc
PROJECT TEAM:
creative director: john schettino
architect: david wilbourne

 

THE DELIVERABLES:
  • historic research
  • concept renderings
  • fixture concepts
  • signage hierarchy
  • color palettes